Books / BUY ME!


by Cohen
Publisher: Tata Mcgraw Hill Education Private Limited
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Book Summary of BUY ME!

This book takes a look at how what's going on in the consumer world often collides with what's happening in the world of economics. In October, after months of grin news about real estate, job losses, and corporate stimulus, consumers stopped buying. The consumer is the driver, the pillar of this economy and understanding what influences their behavior--particularly in tough economies--is critical for any company's survival.

About the Author
Marshal Cohen is the chief industry analyst for the NPD Group, a world leader in market research and consumer behavior. He is the author of Why Customers Do What They Do.

Table of Contents
Section 1. The New Economy
Chapter 1. The Age of Thrift
Chapter 2. Economic Distractions
Chapter 3. Change In Consumption
Chapter 4. The New Retail Rules
Chapter 5. The Seven Stages of Business
Section 2. The New Consumer
Chapter 6. The New Committed Consumer
Chapter 7. The Global Consumer
Chapter 8. The Shift To Accessories
Chapter 9. Season-Less Merchandising
Chapter 10. Gender Bender
Chapter 11. Booming Boomers
Chapter 12. Influence The Influencers
Chapter 13. Somebody Help Me
Section 3. The New Brand
Chapter 14. Tip-top Tech
Chapter 15. Luxury, A Tiffany Moment
Chapter 16. A Little Bit of Privacy, Please!
Chapter 17. Turning Adversity Into Opportunity: The Tips

Details of Book: BUY ME! (BSID:56075)

Book BUY ME!
Author Cohen
ISBN 0071067159
ISBN-13 9780071067157, 978-0071067157
Binding softcover
Publisher Tata Mcgraw Hill Education Private Limited
Publishing Date 2010
Number of Pages 256
Language English

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