Buy-In: Saving Your Good Idea from Getting Shot Down
Book Summary of Buy-In: Saving Your Good Idea from Getting Shot Down
Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific
counterstrategies for each basic category the authors have defined--including: Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. Confusion: They present so much data that confidence in your proposal dies. Fearmongering: Critics catalyze irrational anxieties about your idea. Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
About The Author
John Kotter is a world-recognized expert on change management and leadership. He is the Konosuke Matsushita emeritus professor of leadership at Harvard Business School, and co-founder of consultancy Kotter International.
He is the author of eighteen books, eleven of which have been business best sellers and two New York Times best sellers.
In A Force for Change (1990), Kotter identified the human elements behind great leadership. He followed with Leading Change (1996). The eight-step process for implementing successful transformations outlined in the book is widely used by managers around the world and was listed by Time Magazine as one of the 25 most influential books ever written on business management.
Our Iceberg Is Melting (2006) revisits the ideas in the eight-step process in the context of an allegory about the survival of a group of penguins.
Subsequent books return to the human world. In A Sense of Urgency (2008), Kotter encourages us to avoid complacency and cultivate a sense of urgency instead.
More recently Kotter has written Buy In: Saving Your Good Idea from Being Shot Down (2010) (with Lorne Whitehead).
Details of Book: Buy-In: Saving Your Good Idea from Getting Shot Down (BSID:1997)
|Book||Buy-In: Saving Your Good Idea from Getting Shot Down|
|Author||John P Kotter, Lorne A Whitehead|
|Publisher||Harvard Business School Publishing|
|Number of Pages||192|
|Dimensions||8.38 x 5.8 x 0.8 inches|
Reviews of Buy-In: Saving Your Good Idea from Getting Shot Down (0 Reviews) Have you Read this Book Write a ReviewShowing 1-5 of 0 Reviews
Good ideas -- even terrific ideas -- often fail to get adopted when an advocate lacks the verbal communication skills to make persuasive presentations. As every public speaker knows, no two presentations are exactly alike -- but for the most part, the reasons a verbal communication fails to persu...
Kotter and Whitehead use the story of a community member lobbying for a private-public partnership in order to purchase new computers for a neighborhood library to teach how to handle a crowd when pitching a new idea. Obviously, I was hooked by the library in the plot but I kept reading because t...
I "read" this as an audiobook (CDs), and though I was driving while listening, I don't think I missed much because the book is rather simply laid out and just goes from one thing to another.I will write more when I have time, but the reason I gave this 3stars was because it was interesting and I...
An interesting book around a checklist to use when you need buy-in on your idea(s). The first half is written as a business fable and the second half explains the theory behind it all. It reminds me of a book I read in Dutch ('De 50 manieren om dwars te liggen', translated: 50 ways to block a pla...
I'm generally a fan of the One Minute Manager style of teaching through story telling, but I thought that the story taking up most of the first half of this book was fairly worthless. I would recommend anyone wanting to read this book to skip the narrative, read the section describing the basic f...
SAFE & SECURE SHOPPING
All major Credit and Debit cards accepted. We also accept payments by Internet Banking, Cash on Delivery and Cheque
To place a bulk order, kindly provide us with the following details