Books / Customer Value Investment /Total Customer Value Management (Set of 2 books)

Customer Value Investment /Total Customer Value Management (Set of 2 books)

Publisher: Sage
Rs. 386 Rs. 495
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Book Summary of Customer Value Investment /Total Customer Value Management (Set of 2 books)

The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another. These path breaking books explain how investing in Customer Value can increase the market share and profitability of a company. It shows companies how they can be driven by Customers and their needs, and how sustained business success can be achieved through Customer Value Investment. The author of both these volumes, Gautam Mahajan is a leading expert in globalisation and total customer value management and a consultant in corporate transformation and restructuring. He propounds the theory that a business of any size can be successful by placing customers at the centre of its strategy.

Details of Book: Customer Value Investment /Total Customer Value Management (Set of 2 books) (BSID:73294)

Book Customer Value Investment /Total Customer Value Management (Set of 2 books)
Author Gautam Mahajan
ISBN 8132108639
ISBN-13 9788132108634, 978-8132108634
Binding Paperback
Publisher Sage
Publishing Date 29-Sep-11
Language English
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