Books / Harvard Business Review On Brand Management

Harvard Business Review On Brand Management

Publisher: Harvard Business School Press
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Book Summary of Harvard Business Review On Brand Management

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.

Details of Book: Harvard Business Review On Brand Management (BSID:2037)

Book Harvard Business Review On Brand Management
Author Erich Joachimsthaler, Harvard Business Review, Dav
ISBN 1578511445
ISBN-13 9781578511440, 978-1578511440
Binding Paperback
Publisher Harvard Business School Press
Publishing Date Aug 1999
Number of Pages 204
Language English
Dimensions 8.1 x 5.4 x 0.8 inches
Weight 227 grams

Reviews of Harvard Business Review On Brand Management (0 Reviews) Have you Read this Book Write a Review

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Cbuck April 16, 2009 review from Goodreads

Going into it, I knew the book had been published in 1999, and that HBR case studies can be 3-5 years older than their publish date, but thought I could pick up some useful information nonetheless. As expected, most of the examples were outdated, and didn't really apply to the new world of online...

Ron June 12, 2008 review from Goodreads

Snore. A couple authors are okay. But this is old news, less relevant in 2008 than 1994 when it was compiled.


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