Books / HBR On Marketing and Sales Box Set 1 (Set Of 3 Books)

HBR On Marketing and Sales Box Set 1 (Set Of 3 Books)

Publisher: Harvard Business Publishing
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Book Summary of HBR On Marketing and Sales Box Set 1 (Set Of 3 Books)

The set includes the following 3 titles :

1.) HBR On Marketing: Harvard Business Review
The "Harvard Business Review Paperback Series" is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

2.) HBR On Retailing And Merchandising: Harvard Business Review
Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.

Some of the ideas you'll find include:
  • How to balance intuition and experience with critical data to get the right products to stores at just the right time
  • Whether merchandising optimization systems can create value for your company
  • How pricing and merchandising "signposts" create new perceptions of value that can drive demand
  • The five surprisingly simple essentials to successful retailing--and how to get them right

3.) On Sales And Selling: Harvard Business Review
No matter what business you're in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques can be the difference between a near-miss and making the sale. This collection provides the tools and tactics you need to succeed in today's demanding world of sales and selling.

Details of Book: HBR On Marketing and Sales Box Set 1 (Set Of 3 Books) (BSID:73243)

Book HBR On Marketing and Sales Box Set 1 (Set Of 3 Books)
Author Harvard Business Press
ISBN 1422186466
ISBN-13 9781422186466, 978-1422186466
Binding Paperback
Publisher Harvard Business Publishing
Language English
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