Books / Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.

Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.

Publisher: Tata Mcgraw Hill Education Private Limited
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Book Summary of Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.

The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their ‘market thinking’ to ‘deliver better results in the market place.’

Details of Book: Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg. (BSID:54763)

Book Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.
Author M G Parameswaran
ISBN 0070147949
ISBN-13 9780070147942, 978-0070147942
Binding Paperback
Publisher Tata Mcgraw Hill Education Private Limited
Publishing Date 01/03/09
Number of Pages 148
Language English
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