Books / Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.
Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.
Publisher: Tata Mcgraw Hill Education Private Limited
Rs. 250
Rs. 295
(Prices are inclusive of all taxes)
Discount: Rs. 45
Shipping: Free Shipping in India
Instock
Delivered in 3 to 4 Working Days See Details
Buy:
Online using Credit Card / Debit Card / Internet Banking Buy Now
Offline using Cheque, DD or Cash See Details
For International Shipping write to us on cs@bookstok.com See Details
- Add to my Wish-list
- Write a Review
-
If you love it. Like it
Book Summary of Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg.
The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their ‘market thinking’ to ‘deliver better results in the market place.’
Details of Book: Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg. (BSID:54763)
Book | Ride theChange: The Perspective on changing face of Indian Consumer, Mkt & Mktg. |
Author | M G Parameswaran |
ISBN | 0070147949 |
ISBN-13 | 9780070147942, 978-0070147942 |
Binding | Paperback |
Publisher | Tata Mcgraw Hill Education Private Limited |
Publishing Date | 01/03/09 |
Number of Pages | 148 |
Language | English |
Recommended Books
Your Feedback: Please Click Here to give us your Feedback OR Report a Bug!
SAFE & SECURE SHOPPING
All major Credit and Debit cards accepted. We also accept payments by Internet Banking, Cash on Delivery and Cheque
BULK ORDER
To place a bulk order, kindly provide us with the following details
Order Now
NEWSLETTER SIGN UP
Sign up to the Bookstok newsletter to receive updates on new releases, and exciting offers.