Books / We Are Like That Only: Understanding The Logic Of Consumer India

We Are Like That Only: Understanding The Logic Of Consumer India

Publisher: Penguin Books India
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Book Summary of We Are Like That Only: Understanding The Logic Of Consumer India

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market "the many Consumer India's, their diverse and schizophrenic consumer behavior and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is "like that only', why it will not change in a hurry, and what it takes to develop a winning "made for India' business strategy.” Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’ “From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid.

Details of Book: We Are Like That Only: Understanding The Logic Of Consumer India (BSID:57372)

Book We Are Like That Only: Understanding The Logic Of Consumer India
Author Rama Bijapurkar
ISBN 0143065971
ISBN-13 9780143065975, 978-0143065975
Binding Paperback
Publisher Penguin Books India
Publishing Date 2009
Number of Pages 312
Language English

Reviews of We Are Like That Only: Understanding The Logic Of Consumer India (0 Reviews) Have you Read this Book Write a Review

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Alex July 29, 2010 review from Goodreads

How to break into the Indian market. Bijapurkar presents statistics, fables, and generalizations about the quintessential Indian psyche. India is apparently immune to the machinations of MNCs, because it will patently refuse to globalize like everywhere else. Unless you read this book.I was struc...

Anindya January 28, 2013 review from Goodreads

You need to be patient to follow what she's saying. This book was referred to me by my colleague. I didn't have Consumer Behavior as a subject hence thought of reading this. It seems to be a casual read in the first instance but as one proceeds through the later chapters (8 and 9) things become n...

Deccancoffee April 26, 2011 review from Goodreads

Perfect book to understand the Indian market. Read this if you want to know why some trendy bikes are sold better in small towns than Big cities?.Some of statistics given in the book are very surprising and refreshing one which completely bowled out me was, The percentage of higher middle class i...

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