We Are Like That Only: Understanding The Logic Of Consumer India
Book Summary of We Are Like That Only: Understanding The Logic Of Consumer India
Details of Book: We Are Like That Only: Understanding The Logic Of Consumer India (BSID:57372)
|Book||We Are Like That Only: Understanding The Logic Of Consumer India|
|Publisher||Penguin Books India|
|Number of Pages||312|
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How to break into the Indian market. Bijapurkar presents statistics, fables, and generalizations about the quintessential Indian psyche. India is apparently immune to the machinations of MNCs, because it will patently refuse to globalize like everywhere else. Unless you read this book.I was struc...
You need to be patient to follow what she's saying. This book was referred to me by my colleague. I didn't have Consumer Behavior as a subject hence thought of reading this. It seems to be a casual read in the first instance but as one proceeds through the later chapters (8 and 9) things become n...
Perfect book to understand the Indian market. Read this if you want to know why some trendy bikes are sold better in small towns than Big cities?.Some of statistics given in the book are very surprising and refreshing one which completely bowled out me was, The percentage of higher middle class i...
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